F&C Jewelry was established in 1973 by spouses Marcelino M. Florete, Jr. and Susan Caperonce-Florete, whose personal experience with jewelry making is a long standing family tradition: her mother, who hails from Bulacan, is a known jeweler in Iloilo. F&C Jewelry is a leader in jewelry making and retail all over the country with a proud heritage and impeccable reputation for integrity. Decades of creating beautiful pieces with a tradition in craftsmanship and a culture of trust has built a legion of loyal clients from F&C.
There are over 50 branches of F&C Jewelry nationwide, with rapid expansion happening in the 1990s when they became consignor for the SM Store chain. F&C Jewelry is known for specialty jewelry for milestone occasions to gorgeous pieces for everyday adornment – both good investment and valuable touchstones that last a lifetime.

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